Maariteal / Project
SERA Hydrating Serum | AI Beauty Campaign & Product Video
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AI-generated skincare campaign for a fictional hydrating serum brand, spanning product imagery, beauty portraits, and video.
My role: AI Art Director | Product Imagery & Video
SERA is a fictional skincare brand developed as an AI-generated campaign exploring a simple idea: a moment for yourself within an everyday routine.
I created a cohesive visual direction through warm cream tones, burgundy packaging and natural daylight. Deliverables include product hero images, beauty portraits, lifestyle scenes, macro details, packaging visuals and short product videos.
My work covered concept development, art direction, AI image and video generation, and image refinement, with a focus on consistent product identity, realistic materials and natural movement.